Neutrogena
On Neutrogena’s in-house team created for owned social, digital, and event coverage, I lead the creative for TikTok @neutrogena_us, and I support organic social on Instagram @neutrogena. Our team creates organic social content for both channels - from strategy and ideation, to shooting, editing, and producing posts.
Client: Neutrogena (Kenvue)
Agency: OLIVER Agency
Role: Art Director (Concept, Studio, Content creation, Design, Animation, Post-production)
Product Launches
Our team captures studio product photography and videography for Neutrogena’s new skincare and makeup launches, as well as reshoots with rebranded product lines. We capture product texture, application video content, and high-fidelity product and packaging images used across all North American channels, in-store and online.
Coachella (Experiential Design + Event Coverage)
Neutrogena was the official sun care sponsor of Coachella 2024 the second year in a row. I refreshed the look of the totem SPF stations on the fairgrounds, created signage for the Boost Bus pop-up tour that toured Southern California, and with the rest of the team, we concepted and captured the entire month of buzz through an influencer-led social calendar.
TikTok content
I led all organic social on TikTok in 2024 - from concepting and strategy to shooting and leading design and editing. I also filmed and edited my own UGC-style content to be used on the platform.