Viral or Vital?
Viral, trending beauty hacks often confuse skincare enthusiasts with ineffective or harmful results. Consumers want science-backed, effective products to revitalize the health of their skin.
Neutrogena showed up to the world’s largest dermatologist conference at American Academy of Dermatology (AAD) 2024 in San Diego with evidence-based, derm-recommended skincare tips to debunk the myths and share what’s truly vital for skin.
With a cast of celebrity, influencer, and derm talent, we led event coverage and OOH creative at AAD and turned it into an opportunity to let our expertise do the talking.
Client: Neutrogena (Kenvue)
Agency: OLIVER Agency
Role: Art Director (concept, event coverage/content creation, design, animation, post-production)
Out-of-home
Over the weekend, our bold, authoritative messaging took center stage in the San Diego Airport, laser projected on buildings downtown, and flying across the sky.
Mobile QR
EV billboard shuttles picked up convention-goers around San Diego, with QR codes to lead riders to our Instagram with product recommendations, links to buy, quizzes, and our influencer content from the event.
Jen + the derms
Jennifer Garner, alongside our hero influencer talent, @haleyybaylee took to the streets (and convention booths) of AAD to ask Neutrogena dermatologists and scientists which trending skincare hacks are legitimately vital to skin health - and which ones aren’t.
Organic social content
We concepted, captured, and edited all of Neutrogena’s organic content to keep our audience on socials a part of conversation.
Skinfluencer content
We also concepted and helped produce branded content with influencers on the conference floor and at an invite-only dermatologist and influencer event