Neutrogena Collagen Bank Launch

Our team launched two brand-new products and a new ingredient line for Neutrogena on social, web, and in-store touch points. We shot the product photography for the line in-studio and built all assets with our shots. The launch teased out anticipation on TikTok and Instagram, and all web and e-commerce key visuals released with the new category’s periwinkle color becoming the bold thread tying together the ingredient in a distinct, premium way. Hello, Collagen Bank.