Data visualization editorial to make every home improvement Pro an MVP
We worked closely with this home improvement giant to create a first-of-its-kind report on the state of homeowners’ contracting trends in the US. Our print collateral and digital editorial content directly supported the launch of their Pro loyalty program.
With the support of media pitching, influencers, and integrating with OOH and in-store promotions, the Pro loyalty program launch garnered over 648M+ impressions and captured over 2,400 new loyalty members in 48 hours, driven entirely by earned efforts.
Role: art direction, editorial design
Influencer-led guide to ring in Springtime
We created an in-store print pamphlet to inspire and drive customers to try Spring activities that would boost their mood and inspire them to try DIY projects at home. With an emphasis on the sensorial and mood-boosting properties of each project, our design incorporated Spring influencer how-to’s, leveraging their creativity to showcase the brand’s Spring promotions. The design was also leveraged into social content to be packaged and shared by the influencers to engage their respective audiences and drive traffic to the Spring sub-brand.
Credits
ECD: Marc Dionne
Designers: Laura Henschel, Emily Recko, Sarang Kim