brand extension for socially-conscious soap
For over 70 years, Dr. Bronner's has been working to heal the Earth and humans with love, unity, and soap.
Inspired by the brand’s vibrant brand voice and one-of-a-kind packaging design, I created a visual system that highlights the product and the natural ingredients that inspire each scent, set in a whimsical universe that delights the senses.
Role: art direction, image manipulation, color grading, layout design
experiential
Dr. Bronner’s has been politically involved to its core since its inception in 1948— from the Civil Rights Era protests to Indigenous land rights and environmental protection.
The brand will now hit the streets in solidarity with the voices of those fighting to make a change. They will set up sign-making stations, equipped with Sharpies, stickers, and other art supplies that encourage everyone to tell their story.
The brand hits the ground in pop-up showers throughout U.S. National Parks and campsites, so that Dr. Bronner’s can meet its consumers in the places they actually spend time: off the beaten path.