Cheetos Mac ‘N Cheese was craving a larger presence in the crowded mac ‘n cheese category and wanted to leverage its iconic brand voice to drive sales ahead of the back-to-school season. We infused its unmistakable brand DNA into a brightly colored, bold, couture collab and merch giveaway, putting the “mac” in macramé with a limited-edition collection with our design partner and Project Runway alum, Coral Castillo.  

Only available to the public through a giveaway, the collection received huge brand love, with 55,000+ entries to win and over 1.5B impressions in a month.